Hello Everyone!!
It’s Friday, but not “Black Friday”, yet. Don’t be the mouse that get caught in the big retailers trap. Use the mouse in this interactive article that will empower you, before your visit to the brick and mortar giants next week.
The tips in the article below could save you hundreds of $$$$ and for some, thousands. For example:
1) Did you know there are strategist that study consumers behaviors and arrange items in strategic places throughout the stores, to cause you to shop for items that are not on your list to purchase?
2) The music is also a part of the plan to entice consumers to shop longer.
3) Have you ever wondered why the clearance racks are in the back of the store? Click on the link below and get some quick tips that will help you to create your own strategy to SAVE $$$!!
Thanks for sharing this article with us Vaughan Rudisill! (http://www.cnbc.com/id/102200091)
E-mail me at christineroebuck@livemylifedebtfree.com.
These observations are all so true.
Years ago, I worked in a couple of high-end retail anchor stores & part of the merchandising & holiday set-up involved these very examples. Once, our Musak system went down & a group of ladies (regular, high-spending customers) complained about not hearing Christmas music because it put them “in the mood to spend more! Needless to say, our GM hired a small chamber group until the system was repaired! The “live music” actually increased daily sales goals & he kept it in-store for the rest of the season!
Portia,
Thank you for your response. Smart business decision on the GM’s part; great strategy to increase sales.
I have found that the big brick and mortars like Nordstrom’s that have live pianist and certain holiday scents such as apple cinnamon and other types, makes me want to browse longer. As you know the longer customers stay in the store the more likely they will spend more.